What does it take to be an ICON? It’s about being authentically true to your personal aesthetic. In AW20, it’s a unique jacket to suit every motive.
Icons re-mastered in new-age silhouettes to breathe energy into today’s street style.
To put it simply, these are the icons of style.
Energy Hurricane Jacket
Vintage Logo NYC Photo T-Shirt
Yacht Prep Hoodie
NYC Sherpa Hoodie
Vintage Logo NYC Photo Sweatshirt
Core Logo Transit Long Sleeved Top
Mono Urban Joggers
Yacht Prep T-Shirt
In a city that never sleeps, culture comes alive.
Our Superdry X Concept 1 collection was born from an inspirational trip to New York City. The collection is based on style seen on the streets, worn by the true owners of the boroughs.
From the East End of Montauk to the inner-city subways and central Soho style. Superdry X focuses on youth, the next generation, making waves and changing perceptions.
Mashing nostalgia with energy, this is the start of a new collection and a multi-dimensional process. We have reloaded culture references and vintage graphics, displaced them on new shapes and created new silhouettes.
The program features iconic vintage t-shirts, oversized hoodies and sweat shapes, down bombers and new season jacket fits.
NY State of Mind, dropping in your local Superdry store or online @superdry.com.
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